Content marketing is an ever increasing segment of the marketing mix. The creation and sharing of media content designed to change or enhance consumer behaviour has proven to make a difference.
Key to success is a well-defined content marketing strategy and a focus on producing material that is genuinely engaging and helpful to your audience. Content can include news, behind the scenes interviews, thought leadership videos, apps, a “how to” video, competitions, documentaries or live events. If your company delivers regular, fresh, engaging and valuable information to buyers, they will reward you with their attention and their business.
At Viacom India we are experienced storytellers with a background in broadcast TV, Film Production & Advertising Industry More than 18 years. What we do best is create engaging and relevant narratives.
We have content marketing experience in a wide range of sectors, including pharma, medical motion graphics, engineering and technology and finance amongst others.