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Video Content Marketing

Video is the future of content marketing

Like any marketing asset, a video needs to have a plan behind it in order for it to maximize its return on investment. We like to ensure that our clients are not missing out on any potential marketing opportunity to further the reach of their video assets and increase their ROI. Thanks to the explosive adoption of Smartphone’s, advancements in internet technologies and decreasing barrier costs to acquire professional film making equipment, video marketing is now more accessible than it has ever been. It means that all the types of business can now enjoy all the benefits of video & engage prospects, customers, employees and channel partners with video content just like the world’s leading brands have been for years.

Video content marketing has Three Golden Rules

                        Video Strategy
                          Video Production
                                Video Marketing
Video Strategy

The backbone of successful video content marketing is strategy. That’s why we don’t skimp on the research or planning stages. We take the time to figure out exactly what you want to achieve and how we can get you there.

steps to an unbeatable video strategy
Video marketing strategy 
Video content strategy
Video campaign planning
Video brand guidelines
- Audience personas, Video content strategy, Competitor research, Distribution plans.
(Audience personas ) How we target the right people, engage them with the right content, and distribute the video for maximum exposure.
It all starts with a plan. Specifically, a strategy for using tailored video content at every stage of the funnel, built on the in-depth research of your brand, goals, market, and audience.
(Competitor research ) By learning how your audience interacts and make decisions, we can create targeted campaigns that swiftly move people along the customer journey.
-( Distribution plans )Just like any other part of your marketing arsenal, the video should send out consistent messages about your brand. We show you how.
Video Production

Producing multiple pieces of content is about being as efficient as possible without losing energy and inspiration. We handle the entire process, from scripting to special effects. And we always keep our passion for the craft front of mind.-Creative storytelling, -Live-action video, -Animation. -Video templates & brand guidelines

Video Marketing

Content Repurposing - We believe in being efficient with content. By planning in advance we can decide how your videos will be repurposed — turned into transcripts, saved as brand graphics, and more.
Video distribution - Circulating your content via the right websites, blogs, influencers and social media.
Video SEO - For establishing broad awareness and thought leadership, video SEO is the key. We optimize your video content to rank for the most important keywords across Google and YouTube.
Video advertising - Organic attention often needs a paid push. We're experts at setting up and managing video campaigns across numerous channels and ad formats. 
Social Media Marketing - Video rules on social media, so we'd be crazy not to take advantage. We can edit your video content into shorter-form snippets ideal for sharing and seeding on social.
Omni-channel Distribution  - An Omni-channel is a rich platform for customers to interact with the product & services. Essentially, Omni means “all” its literal term is “all-channel”. It is a way of engaging customers using multiple touch points – such as text, chat, voice, video, email, and social media to create a seamless user experience that builds customer loyalty. Videos play a very crucial role in the modern era. Videos have a positive influence on shopper’s perception of the quality of sites as well as their confidence in completing a purchase. Surveys confirm that video is growing in opportunity and explores the benefits that businesses and online shoppers are experiencing. It is important to shoppers, and it’s more effective than simple text or static pictures when communicating with customers. More and more, customers are coming to expect video content when shopping or researching online.  

Reporting & Optimisation - To do video content marketing well you need to be constantly monitoring and optimizing. That's why we provide you video data, metrics, and suggestions for improvement.
The video content marketing funnel

The funnel describes how leads move down the buyer’s journey, from first finding out about your brand to choosing you over all competitors. Great video content marketing should use video to strengthen engagement and build loyalty at every stage.

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Awareness- Your potential customers have a problem or a need, and are just starting to research the issue. You should educate or entertain leads and make them familiar with your brand. 
Consideration- Now leads have clearly defined their problem and are finding out more about the potential solution you should explain the benefits of your products for services. 
Decision- Your potential customers have decided on a solution and are considering different producers. You should make it easy for them to pick you by easing their final concern. 
What is a Video Content Marketing?

Video content marketing is about engaging your audience how, where & when they want to be engaged. It’s about strategic video campaigns, rather than random, ad projects. It’s about integrating video across your marketing strategy to drive more profitable customer action. It means creating video content that’s useful, entertaining and interesting for your audience — to provide exactly what they need at every stage of their buyer’s journey, from first touch to closed sale. Content marketing is the process of creating relevant and unique content intended to change the behavior of your target audience over time. It is not a one-time-thing, but rather a well-coordinated, ongoing effort. Content marketing spans numerous channels, including web, email, social networking, and video. Video is one of the most powerful means of distributing your message. When executed well, video is efficient and effective. YouTube is a platform for distributing your video messaging, but it is also a social network, meaning content you post on YouTube can easily be shared across numerous social networks.

View Count
How many times has your video been viewed across the web? This number accounts for total views for your video, so even if that content has been embedded on another website, YouTube will still track views on each video.
Traffic Source
How are your videos found? Like Google Analytics, YouTube allows you to view the traffic sources for each video. This is important for determining what works and what doesn’t work to drive traffic.
Demographics
Age, gender and geographic locations of an audience are critical pieces of information to any marketing department. Who is your content reaching? Do you need to adjust content to reach your target audience?
Social Shares
How many times and across what networks is your content being shared?
We helps companies harness the most powerful aspect of modern video marketing—the internet—to engage customers in memorable and meaningful ways. Ways that ignite sales and business growth.

Want your next video marketing to be an unbeaten success.

Please Call, Text, Whatsapp us at (+91-9717337326) or drop us a mail at- video@viacomindia.com, Our experts will be in touch with you soon!

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