In a highly competitive, saturated marketplace, faced with increasing rationalisation in supermarkets, FMCG marketing teams are shifting from a short term focus on price promotions to a long term brand growth. Current marketing thinking is driving a move towards the creation of emotionally driven campaigns. Fame creation through TV is still relevant, but with mobile video such a powerful medium for connecting emotionally, it comes as no surprise that marketing strategies are increasingly been built around video production and activation.
Video for FMCG Brands
In the multi-channel environment, it is more important than ever to connect with your target demographic in the right context with content that resonates with them. FMCG brands need to tell compelling stories, backed by increasingly sophisticated data and audience research, and then activated through the consumer journey from TV ads to mobile and social.
Proving ROI by connecting videos to sales is an ever-increasing part of our business. Our interactive platform and shoppable video content allows your sales videos to be directly linked to an e-commerce basket.
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We produce micro budget to large. Our prices are competitive and fair. We make budgets according to the different requirements & needs of the different customers. There are no surprise bills. Any unexpected or additional expenses must be pre-approved by you. That’s how we would like to be treated, and that is how we treat our clients. Contact us to know what we think your project will cost.
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