For each type of goal you want to achieve, and for each point in the funnel you need to reach your audience, we make sure you are getting the right type of video in front of them achieving you results and growth of the business. Implementing a video campaign is not easy. Viacom India can provide expertise on the perfect strategy for creating, promoting, and releasing your video content to ensure it maximises its reach potential. Video strategy consists of four essentials- Video Marketing Strategy, Video Content Strategy, Video Campaign Planning and Video Brand Guidelines
The right approach for your Video project goals
Video Marketing Strategy
While developing a video marketing strategy, you can use video as a part of your plan to achieve results in different areas. Video has proven to increase consideration and favourability in audiences. We advise on what format and content is best for you, taking into consideration your audience, budget, KPIs. (Performance indicator) and distribute the video for maximum exposure.
Video Marketing Strategy Framework
We don’t want to give all our secrets away here – we’d much rather share them with you in personal. But here’s a brief look at the main steps we go through when we come up with a video marketing strategy.
Internal market view
Video Content Strategy
Use branded content to support or lead a wider campaign across all channels – delivering measurable results focused on marketing. In-depth research leads to content. We plan the best content and format for your brand, with your target audiences, ensuring that your strategy is delivering the results you need. To make any sort of impact, you need video content that speaks to your target audience in a way that rings true, and a way they can’t ignore. This is where your video content strategy comes in.
We work in three stages
Video campaign planning
By learning how your audience interact and make decisions, we can create targeted campaigns that swiftly move people along the customer journey. Before launching a new video campaign, we always revisit your company’s wider objectives as well taking a close look at your customers and that’s just the beginning.
We work in four stages
Video brand guidelines
Just like any other part of your marketing arsenal, the video should send out consistent messages about your brand. We show you how.
We not only help our clients outperform their business goals, but we help them to create new benchmarks.
Want your next video production to be an unbeaten success.
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